This strategic decision follows the brilliant results achieved in Italy and confirms the success of the collaboration between the Oberalp Group and Under Armour, which began in Italy in 2017 and has seen revenue increase from 8 to 50 million euros. Over the last years, the South Tyrolean group has been growing Under Armour's business both in the wholesale channel where the brand is now present in more than 1,200 doors, and the retail channel, managing 17 monobrand stores, of which 8 are brand houses and 9 are factory houses. 

In Switzerland, Under Armour will find new motion thanks to Oberalp's experience in the sports industry and its strong distribution network already established with its own six mountain sports brands. This partnership represents an important milestone in the growth path of the Oberalp Group and Under Armour, consolidating their presence on the European market and offering consumers an increasingly rich and complete shopping experience.

"As Oberalp, we are internationally recognized for applying our experience as a house of sports brands to other players in the segment. We have built a reputation as a long-term partner, offering our know-how in communication, sales, marketing, and brand building for our eight international sports brands for which we manage exclusive distribution," explains Michele Rossi, General Manager Distributed Brands at Oberalp.