We have loved mountains through six generations. Doing sport and seeking adventures in the mountains is the most meaningful way to spend leisure time. Mountains are a school of life for us, we live curated simplicity. Mountains fuel our passion to develop the best equipment and services for memorable mountain experiences.

The greatest power comes from the positive people who shape our company. Positive attracts positive - this conviction allows us choose people as employees who share our values and whose diversity enriches us, and together we form a community. Mutual generosity is the result of our positive culture.

As a management driven family business, we think of success in terms of generations, not quarters. We act long-term, using resources consciously and keeping our impact on the environment as low as possible, in every business decision and in our daily actions, with the motto "contribute." We strive for a better balance of social and living conditions around the world, through the collaboration with our suppliers. To safeguard the future of the next generations, innovations must be more sustainable than the already existing products.

Courage pushes us to get out of our comfort zone. Entrepreneurial spirit, innovative ideas, critical thinking and willingness to take risks are rewarded rather than punished. We learn from our mistakes so that we do not make them again. We always take responsibility for the decisions we make.

Sweating together is a virtue of sport that we also live at work. We help each other, rather than creating divides between us based on individual competences and responsibilities. Laughing together through difficult times gives us the right energy to achieve our goals. Success is even more rewarding when shared as a group.