Nol Gerritse comes with extensive global management experience. As a Dutch native and American citizen, he has held brand leadership positions with leading brands including Havaianas, Lululemon, and Keen, as well as roles with Colgate and Nike, operating in various countries across Europe and North America.
Nol Gerritse becomes Brand Director for Salewa
From May 2nd, Nol Gerritse will be the new brand director and will move from Madrid to the Oberalp headquarters in Bolzano. Gerritse comes to Oberalp from the lifestyle brand Havaianas where he has been serving as CMO Head of Marketing and Product.
Joining Salewa and the Oberalp Group is an incredible opportunity to be part of a brand with such deep roots in mountain culture and innovation. I look forward to help shape the next chapter, celebrating Salewa’s heritage while pushing boundaries in design and performance. It’s an exciting opportunity to shape the future of mountain sports.
Nol gerritse
Brand Director
“In Nol Gerritse, we have found a manager who, thanks to his international experience in various areas, can excellently develop our traditional SALEWA brand,” says Oberalp Vice President Ruth Oberrauch and continues: “The choice also fell on him because of his enthusiasm for mountain sports and cultural openness that fits very well with SALEWA and the Oberalp Group.” The brand SALEWA was founded 90 years ago in Munich as a technical mountain sports supplier and was acquired by the Oberalp Group in 1990. Since then, this traditional brand has developed into an internationally recognized supplier of mountain sports equipment in all categories, with a total turnover of 120 million euros. Aesthetics and durability are key elements in the brand's products, perfectly blending tradition and modernity.
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