After 22 years of building the athlete brand Dynafit within the Oberalp Group, Benedikt Böhm is stepping down as General Manager of this mountain sports brand on June 15. ‘I‘ve wanted to become an entrepreneur for a long time - and the outdoor lighting specialist Lupine is the perfect opportunity for me,’ says Benedikt Böhm about his decision to become CEO and shareholder at Lupine. In recent years, Benedikt Böhm has also taken on responsibilities at the Group level within the Oberalp Group; in addition to his main role at Dynafit, Böhm was a member of the Oberalp Executive Board and Managing Director for the Oberalp national companies in Germany and Austria. Under his leadership, the Dynafit brand developed from an Austrian ski boot manufacturer to the world‘s leading ski touring supplier and innovation driver in the industry. For the past ten years, Dynafit has also been active in mountaineering and trail running and has established itself as a system provider for ambitious mountain athletes 365 days a year. To mark the 40th anniversary of the invention of the pin binding, the Oberalp Group opened a new headquarters for its Dynafit brand in Kiefersfelden, which has already become an architectural landmark for the entire region.
Benedikt Böhm enters the world of entrepreneurship
Dynafit managing director becomes co-owner of Lupine
We thank Benedikt Böhm for his many years of work in our company, which he helped shape
with great commitment. He has also embodied our Dynafit performance brand as an athlete
and has been both an inspiration and a manager.
Ruth Oberrauch
Vice President
Benedikt Böhm will remain loyal to the Dynafit brand as an athlete and will continue to be a great ambassador for the brand he developed and made great over two decades. Dynafit has surpassed 100 million euros in revenue. The Oberalp Group will provide information on Benedikt Böhm‘s successor as soon as a decision has been made. The company management
around CEO Christoph Engl will closely oversee the transition to ensure the continuity and success of Dynafit.
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