SPY+ was founded in 1994 in San Diego, and from the very beginning it was an expression of the fusion of ideas and cultural values that characterize young Californians. Freedom, creativity, fun, rebellion, innovation, independence, adventure, and the unconventional are the key words that characterize the mood of Spy+ and its people. Self-expression is the driving force behind this anti-conformist spirit, which inspires every action of the brand.
The name SPY+ comprehensively represents the essence of the brand, claiming its role as an agent of culture, from which the brand takes its roots. The cross-shaped symbol symbolizes the intersection of ideas leading to a positive revolution, while the color orange embodies its spirit of conviviality and positive vibes.