Under Armour
The only way is through
Under Armour, headquartered in Baltimore, Maryland, was founded in 1996 by Kevin Plank, a former University of Maryland football player-turned-entrepreneur who was tired of sweating through his T-shirts at practice. Plank set out to create moisture-wicking sports apparel that would keep athletes cool and dry while they exercised. Since that idea, Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better.