Oberalp and Bollé Brands announce new partnership
From 2025, Oberalp will be the exclusive distributor of the Bollé and SPY+ brands in Italy

Ski goggles, sunglasses and helmets: a new strategic partnership for the South Tyrolean Group, which is significantly expanding its outdoor range and thus confirming its leading position in this sector.

 

 

From January 2025, Oberalp will take over exclusive distribution of the winter sports, outdoor, and cycling products of the BOLLÉ and SPY+ brands. BOLLÉ and SPY+ are world leaders in designing and manufacturing high-quality sports and protective eyewear, helmets, and goggles. The Bollé and SPY+ brands join the family of brands that Oberalp, a leader in the sports sector, is distributing in the Italian market thanks to the solid distribution network already established with its own brands. The new partnership represents a strategic step forward for the Oberalp Group, significantly expanding its outdoor offering and providing consumers with an even more comprehensive and satisfying experience.

“We are excited to announce the new partnership with Bollé Brands and look forward to a strong and fruitful collaboration in the region. We strongly believe in the potential of Bollé and Spy+, and see them as a strategic addition to our brand portfolio. With their respective DNA and product ranges, they provide a valuable complement to our customers' winter sports and cycling offerings,” said Michele Rossi, General Manager Distributed Brands at Oberalp.

Bollé, already recognized as a leading winter sports brand, continues to innovate with high-performance, durable, and stylish products for athletes and outdoor enthusiasts. Following its successful relaunch in the US, SPY+ is expanding its presence in the European market, focusing on expansion in key markets such as Italy. The new partnership with Oberalp reflects Bollé Brands' continued commitment to growing its presence in Europe and providing exceptional products to customers through trusted and experienced partners.

Peter Smith, CEO of Bollé Brands, commented: “We are delighted to partner with Oberalp, a company that shares our passion for innovative, high-quality products for sports enthusiasts. With their extensive experience in distribution, marketing, and brand development, Oberalp is the ideal partner to strengthen our presence in Italy. We are confident that this partnership will generate significant growth for both the Bollé and SPY+ brands in this important market.”

Michael Sakellaris, Vice-President Global Sales & GTM Sales at Bollé, said: “The partnership with Oberalp is an important milestone in our European expansion strategy. Their extensive distribution network and vast experience in the Italian market provide an excellent platform for the growth of Bollé and SPY+. This partnership aims to build strong relationships with retailers and consumers and make our innovative products accessible to even more people.”

Oberalp's distinctive approach is to act not only as a sales and distribution channel but also to offer solutions that demonstrate the group's expertise in selecting partner brands and provide retailers with a single point of contact for renowned sports brands.

Michele rossi
General Manager Distributed Brands - Oberalp

About Bollé Brands

From its headquarters in Lyon, France, and San Diego, CA, through its Bollé, Serengeti, and Spy+ brands, Bollé Brands is a world leader in the design, conception, and production of innovative and sustainable products that help people live life to the max, including safety eye protection, performance sport, lifestyle and fashion sunglasses, ski and bike helmets, and goggles. The company’s safety division, Bollé Safety, provides innovative PPE eye protection with the most advanced technologies developed explicitly for protective eyewear and is a leading global brand for prescription and non-prescription protective eyewear worn by industrial workers across several sectors, including construction, energy, pharma, and automotive, as well as first responders, tactical, and healthcare professionals all around the world.

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